This project presents the brand identity for Néctar Studio, a jewelry brand rooted in sophistication, intimacy, and a renewed sense of place.

At its core, the identity is shaped by nostalgia for Uruguay — not as a reference, but as a feeling. We set out to romanticize the idea of living in Uruguay, of being Uruguayan, at a time when many look elsewhere for what feels relevant or aspirational. The work reclaims local culture as something desirable, refined, and emotionally rich.

Process played a central role throughout. Every element was approached with a tactile sensibility, allowing materiality, imperfection, and craft to guide the outcome. Imagery was treated with the same care: analogue photographs were edited and layered to deepen their narrative, adding subtle interventions that made each image feel more personal and singular.

The result is an identity that feels considered and intimate — one that honors memory, place, and the beauty of staying close to what shaped you.