Echinopsis brand
Echinopsis brand
Project information
Echinopsis is a Spanish-Argentinian publishing house dedicated to poetry and essays. It's identity draws inspiration from the echinopsis cactus flower: a rare desert bloom that symbolizes moments of unexpected beauty and imagination.

This metaphor became the foundation for the brand’s botanical references, delicate typography, and poetic visual language. Each poetry collection is named after a different flower, weaving the idea of fleeting beauty and discovery into the heart of the brand.

More than a publishing house, Echinopsis is conceived as an immersive experience that connects readers with the joy of poetry, both in print and online.
Echinopsis is a Spanish-Argentinian publishing house dedicated to poetry and essays. It's identity draws inspiration from the echinopsis cactus flower: a rare desert bloom that symbolizes moments of unexpected beauty and imagination.

This metaphor became the foundation for the brand’s botanical references, delicate typography, and poetic visual language. Each poetry collection is named after a different flower, weaving the idea of fleeting beauty and discovery into the heart of the brand.

More than a publishing house, Echinopsis is conceived as an immersive experience that connects readers with the joy of poetry, both in print and online.
SERVICES
SERVICES

Brand Strategy

Brand Strategy

Visual Identity

Visual Identity

Verbal Identity & Tone of Voice

Verbal Identity & Tone of Voice

Web Design

Web Design

Social Media

Social Media

Illustration

Illustration

Echinopsis Blooms in the margins. It creates an impossible garden.

Echinopsis Blooms in the margins. It creates an impossible garden.

Case studies

1

Authentic Pilates Uruguay

Breve descripción del proyecto lalalal Breve descripción del proyecto lalalalBreve descripción del proyecto lalalal

Brand

2025

2

Néctar

Breve descripción del proyecto lalalal Breve descripción del proyecto lalalalBreve descripción del proyecto lalalal

Brand

2024

3

ARCHIVE→

TYPEFACE

2025

Case studies

1

Authentic Pilates Uruguay

Breve descripción del proyecto lalalal Breve descripción del proyecto lalalalBreve descripción del proyecto lalalal

Brand

2025

2

Néctar

Breve descripción del proyecto lalalal Breve descripción del proyecto lalalalBreve descripción del proyecto lalalal

Brand

2024

3

ARCHIVE→

TYPEFACE

2025

Case studies

1

Authentic Pilates Uruguay

Breve descripción del proyecto lalalal Breve descripción del proyecto lalalalBreve descripción del proyecto lalalal

Brand

2025

2

Néctar

Breve descripción del proyecto lalalal Breve descripción del proyecto lalalalBreve descripción del proyecto lalalal

Brand

2024

ARCHIVE→

TYPEFACE

2025

Fire. Form. Elegance.

Fire. Form. Elegance.

Fire. Form. Elegance.

Sensorial boutique design.

Sensorial boutique design.

Sensorial boutique design.