Created for Spain’s Ministry of Culture as an academic project for my Final Thesis in my Masters at LABASAD, this project reframes anti-piracy through a contemporary cultural lens. Rather than relying on warning or prohibition, the campaign draws on desire as its central language.

By merging culture and food, food becomes a symbol of longing — echoing how desire is constructed in fashion and pop culture. This approach allowed the message to resonate with younger audiences, meeting them where visual appetite, emotion, and culture intersect.