This project focused on shaping the brand identity for Brookies, an Uruguayan cookie brand based in Montevideo.

The identity was built around a minimal visual language designed to stay playful, vibrant, and narrative-driven — allowing the product itself to take center stage. Typography, color, and photography were treated as primary tools, creating a system that feels simple in structure yet expressive in tone.

At the heart of the brand sits Bruno, the founder’s son. His presence inspired the creation of a bear mascot — curious, hungry, and always drawn to the cookies. Through a series of illustrations, Bruno becomes a character that cooks, tastes, and enjoys the product, adding warmth and storytelling without overpowering the identity.

The result is a brand that feels approachable and joyful, balancing restraint with personality while giving the product space to shine.